"They’re small and portable so you can carry them in your bike jersey pocket. They’re basically all natural energy chews. All the other endurance products are gross gels and powders, and I want whole foods."

"As a competitive cyclist, these nut butter dates provide the perfect endurance nutrition of calories, protein, carbs and natural sugars. Convenient packaging, and it's REAL food!"

"I like to eat them as my healthy 'desert' at work after lunch or sometimes as my afternoon snack. They are sweet but also healthy, which is rare. Most snacks have some amount of added sugar. I also like how easy they are to pack."